There are lots of commercials on television pitching instant websites where you choose a theme, add your logo, some page content and you are ready to begin raking in the dough. Unfortunately it’s not that easy. Establishing a highly effective web presence is a lot more than a professional website theme and some content.
Complement your Vision with your Web Design and Development
A highly effective web presence that’s designed to engage targeted visitors, convert them into leads and buyers and promote viral sharing is what your web design and development should do. It is an important component but not all of what you must do to achieve success online. The type of web design and development must be matched to your conversion goals and will be considerably different for projects with a goal of eCommerce, business branding, lead generation, affiliate marketing, directories or online memberships.
Blog and Sales Page Web Design and Development that Works with Social Media Marketing
Restricting your web presence to content available only on your website excludes a much larger market of social media users who could be joining your list, ordering goods and sharing your information from a Facebook fan page or sales landing page. Experienced business people and entrepreneurs recognize the value of an effective profile and presence in such social media sites as Facebook, Twittler, YouTube and LinkedIn for BTB connections. Entering content in a blog optimized with critical keywords and phrases your market is searching, allows you to reach a sizable market who finds and explores your content where they can become loyal leads and customers.
Website Design and Development for Capturing More Mobile Users
There is also a huge predominantly untapped market of people who would rather access the internet through mobile devices such as smart phones and tablets. A mobile friendly conversion of your website permits them to easily search and find your information, order your merchandise, bookmark and share. This trend is on the verge of exploding and competition is minimal at this time. An alternative is responsive web design and development that automatically adjusts the size and display of your content to fit the device where it is viewed.
Strategies for Effective Email Marketing Conversions
An important component of your internet presence is your email marketing strategy and the design of an HTML template that frames your eNewsletters and single message mailers. What many business owners do not recognize is that the majority of earnings come through your list as regular mailings and autoreponders that move serious prospects and buyers further into your marketing funnel where conversions are more likely.
Communicating your Brand Identity through Web Design and Development
you reach out to a great deal more of your market via website design
and development for your website, blog, Facebook fan page, mobile
marketing devices and email marketing, think about the value of your
brand identity. Is there a coordinated appearance and sense which is
uniquely yours – something that includes your logo, colors, artwork and
content which mirrors your mission, purpose, market, credibility and
integrity? Do you make it painless for visitors to find your social
media presence and subscribe to your eNewsletter list? Only a
professional web design and development company can meet this goal. If
you assume you can copy design components of an instant website theme to
use on sales pages, Facebook fan pages plus a blog, you would be
violating terms and conditions that prohibit your use of copyrighted
artwork in other projects.
An essential aspect of highly effective website design and development is the positioning and formatting of elements and just how they display on the screen. Obviously, this will be rather different based on the monitor resolution and device where your content is viewed. Typically, vital elements such as headlines, main video and subscription forms should be located toward the top and above the fold for websites, laptops and tablets. The design should be engaging, easy to follow with ample white space around content elements. Website navigation and footer should be consistent on every page with web conversion design components that decrease scrolling without restricting crucial content. The content should be arranged in a logical order ending with an effective call-to-action that is clear, easy and persuasive.
Experience Outstanding Online Results with a Professional Web Developer
You may save money if you hire a novice to develop your internet presence, but do you really want to put your future in the hands of an unproven firm? In a field where skill and expertise will determine your results, you can easily be throwing away good money and wasting valuable time without access to the right professionals. Instead of watching the money roll in to your bank account, you’ll experience aggravation and disappointment as your website sits among countless other non-producing websites in cyberspace. An investment in professional web design and development together with marketing strategies based on trends and proven practices, enables you to achieve a level of online success that can change your results and change your life.
Ruth Kuttler, eBusiness Expert and Marketing Strategist
Since 1999, Ruth Kuttler of WEBPUZZLEMASTER has helped entrepreneurs and businesses to dominate their marketplace through innovative web design and development, and branding and marketing based on current trends and proven practices. Our one stop services are designed to give clients a powerful online presence and marketing edge for achieving record online growth.